07/04/2010
The success of the first joint promotional initiative between five of the main New World winemaking generics at this weeks' ProWein augurs well for future collaborations. read more

Press Release Archive


 
 
#down2earth. Robert Joseph chairing innovations in marketing at new world collaborative seminars at Prowein http://tiny.cctTDB7 3:49 AM Dec 21st 2009
#down2earth. See programme of Down to Earth seminars at Prowein as New World countries collaborate in a first ever http://tinycc/qDrD7 5:32 AM Dec 18th, 2009

Programme

SUNDAY 21 MARCH 2010
9:30-10:30
SIGNATURE VARIETALS
What are the new World’s most iconic varietals and why? Why have these wines become so famous and why do we like them so much? And what does the future hold for these varietals?

The chair and our five speakers will demonstrate the signature varietals for New Zealand, South Africa, California , Chile and Argentina including Sauvignon Blanc, Pinotage, Chenin Blanc, Zinfandel, Carmenère and Malbec.
CHAIR:   Lynne Sherriff MW /Dr. Josef Schuller MW
     
SPEAKERS:   Carlos Pulenta, Argentina
Sebastian De Martino, Chile
Sam Lynds, New Zealand
Beyers Truter, South Africa
Joel Peterson, California
     
PRESENTED BY:   Masters of Wine


11:00-12:00 SUSTAINABILITY
From biodynamics to organics to ecology – what does sustainability stand for in the New World wine regions?

Our chair will look at the scientific approach of the Forschungsanstalt Geisenheim and report on international work in progress. Speakers will report on their experiences in the vineyard and in the winery and share their views on future progress towards a fully sustainable wine industry.
CHAIR: Prof. Dr. Hans Reiner Schultz
     
     
SPEAKERS:   Labid Ameri, Argentina
Rudi Bauer, New Zealand
Paul Dolan, California
Johnathan Grieve, South Africa
Rodrigo Plass, Chile

13:00-14:00 SENSE OF PLACE
What does ‘Terroir’ mean to the New World? How do we draw together the unique combination of physical terrain, climate and human input and reflect these in the wine-making process?  Each speaker will reflect on experiences within their own region and the Chair will draw together those experiences to answer the question of what ‘Terroir’ means to the New World
CHAIR: Justin Howard-Sneyd
     
SPEAKERS:   Ernesto Jiusán,Chile
Johann Krige, South Africa
Larry Stone, California
Gunter Thies, New Zealand
Pablo Ghiorzi, Argentina

15:00-16:00 INNOVATIONS IN MARKETING
The New World is recognised as a leading light for innovations in marketing – from packaging to closures, from advertising to labelling design. Leading experts will share case studies in their particular specialist areas. Constellation Europe will also provide a unique cross-boarder commentary on future trends in marketing. All this wrapped up into a delicious marketing bundle by one of the UK’s leading wine journalist and marketing specialist.
CHAIR:   Robert Joseph
     
SPEAKERS:   Juan Somavia, Chile
Simon Back, South Africa

Charlotte Read, New Zealand
Gonzalo Perez, Argentina
     
PRESENTED BY:   Constellation
David Cunningham

MONDAY 22 MARCH 2010
9:30-10:30 SIGNATURE VARIETALS
What are the new World’s most iconic varietals and why? Why have these wines become so famous and why do we like them so much? And what does the future hold for these varietals?

The chair and our five speakers will demonstrate the signature varietals for New Zealand, South Africa, California , Chile and Argentina including Sauvignon Blanc, Pinotage, Chenin Blanc, Zinfandel, Carmenère and Malbec.
CHAIR:   Lynne Sherriff MW /Dr. Josef Schuller MW
     
SPEAKERS:   Joel Peterson, California
Andrew Hendry, New Zealand
Rodrigo Plass, Chile
Ross Sleet, South Africa
Andres Kemeny, Argentina
     
PRESENTED BY:   Masters of Wine

11:00-12:00 SUSTAINABILITY
How will the climate change affect the wine industry worldwide? Who are the winners and which regions will be seriously in trouble? Our Chair will speak about the latest conferences and views on this topic. And speakers will share their experiences in the vineyard and in the winery.  This is set to be a thought provoking seminar for the future of the wine industry.
CHAIR: Pancho Campo MW
     
SPEAKERS:   Rudi Bauer, New Zealand
Paul Dolan, California
Bruce Jack, South Africa
Cristian Rodriguez, Chile
Walter Carol, Argentina

13:00-14:00 SENSE OF PLACE
What does ‘Terroir’ mean to the New World? How do we draw together the unique combination of physical terrain, climate and human input and reflect these in the wine-making process?  Each speaker will reflect on experiences within their own region and the Chair will draw together those experiences to answer the question of what ‘Terroir’ means to the New World.
CHAIR: Justin Howard-Sneyd
     
SPEAKERS:   Pieter de Waal, South Africa
Konrad Hengstler, New Zealand
Constanza Schwaderer, Chile
Larry Stone, California
Jean-Edouard de Rochebouët, Argentina

15:00-16:00 NOT WHAT YOU WOULD EXPECT
We’ve shown you what to expect from the New World and now here’s what you might not expect! Regional diversity, exciting new varietal plantings, comparisons with Old World wine making and some ‘surprises’ are in store in this eccentric and exciting seminar.
CHAIR: Joel Payne
     
SPEAKERS:   Paul Cluver, South Africa
Calvin Dennison, California
Christian Sotomayor, Chile
Paul Tutton, New Zealand
Andres Kemeny, Argentina

16:30 – 18:00 MASTER CLASS
Hosted by Dr. Josef ‘Pepi’ Schuller MW and Lynne Sherriff MW, Chairman and Vice Chairman of the Institute respectively, this seminar will include an introduction to the Institute’s global education programme, a tutored tasting of wines, and the opportunity to discuss professional development. Potential MW students are recommended to attend to learn more about the MW programme.
SPEAKERS:    Dr Josef ‘Pepi’ Schuller, MW, Chairman
    Lynne Sherriff, MW, Deputy Chairman
     
PRESENTED BY:   Institute of Masters of Wine

TUESDAY 23 MARCH 2010
9:30-10:30 SIGNATURE VARIETALS
What are the new World’s most iconic varietals and why? Why have these wines become so famous and why do we like them so much? And what does the future hold for these varietals?

The chair and our five speakers will demonstrate the signature varietals for New Zealand, South Africa, California , Chile and Argentina including Sauvignon Blanc, Pinotage, Chenin Blanc, Zinfandel, Carmenère and Malbec.
CHAIR:   Lynne Sherriff MW /Dr. Josef Schuller MW
     
SPEAKERS:   Sergio Hormazabal, Chile
Joel Peterson, California
Alex Giesen, New Zealand
Johann Scholms, South Africa
Andres Kemeny, Argentina

11:00-12:00 SUSTAINABILITY
What is the global picture in sustainable winegrowing? What can we learn from new production techniques and what are the commercial benefits of using sustainable techniques? What is the cost of ‘green’ transportation? 

Meininger’s chief editor gazes into the crystal ball of sustainable winegrowing and offers her thoughts, and those of the speakers, on a sustainable future for the wine industry.
CHAIR:   Felicity Carter
     
SPEAKERS:   Paul Dolan, California
Claire Allen, New Zealand
Nora Sperling-Theil, South Africa
Geert Jan van der Zanden, Chile
     
PRESENTED BY:   Meininger's Wine Business International

13:00-14:00 SENSE OF PLACE
What does ‘Terroir’ mean to the New World? How do we draw together the unique combination of physical terrain, climate and human input and reflect these in the wine-making process?  Each speaker will reflect on experiences within their own region and the Chair will Draw together those experience to answer the question of what ‘Terroir’ means to the New World
CHAIR: Jens Priewe
     
SPEAKERS:   Larry Stone, California
Steve Hotchin, New Zealand
Pieter de Waal, South Africa
Ricardo Valero, Argentina
Claudia Gomez, Chile

15:00-16:00 COOL CLIMATE
The chair and speakers will touch on difficulties and advantages of wine growing in cooler parts of the world using wine examples from their own regions.
CHAIR: Jürgen Mathäß
     
SPEAKERS:   Gale Sysock, California
Janiene Bayliss, New Zealand
Bevan Newton Johnson, South Africa
Christian Sotomayor, Chile