NEW WORLD WINE PRODUCING COUNTRIES COLLABORATE AT PROWEIN
Argentina, California, Chile, New Zealand and South Africa are jointly presenting Down To Earth at Prowein in 2010. This collaboration of New World countries is a world first and represents an innovative approach to marketing at one of the world’s most important international trade fairs.
Down To Earth is the title of a dynamic series of seminars and wine tastings, which will be presented in a purpose built auditorium, positioned alongside the Argentinean, Chilean, Californian, New Zealand and South African stands. The seminars and tastings will present the trade and media with the key factors behind the extraordinary global success of these dynamic countries.
|
